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Message for future generations Home
Welcome to our repository of planners' wisdom - a place to lodge your thoughts about comes next and what the next generations of this thing we call Account Planning. At least, that's what we have in mind. Things always go somewhere else than you imagine, don't they?
Here's what we'd like you to do.
1. Tell us the one thing you think future generations should keep front and central/learn/stop doing...(please try to keep to the length of a Twitter tweat c. 140 characters)
2. Have a good old rummage on Youtube and find us a clip which illustrates your point/the dangers of not listening to you etc etc. Cut and Pastethe URL
3. Tell us if you are a client, planner, creative, suit etc and how many years you've been doing this.
(I've loaded and example to start with - see what you think)
As more folks load their thoughts, we'll report on any trends or impressions we're getting.
PS Domenico and I will be sharing the content at the AAAA conference in late July if it works well...
M
Latest page update: made by Herdmeister
, Jul 1 2008, 3:32 PM EDT
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Edited by Herdmeister
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(Showing the last 5 of 58 - view all)
| Started By | Thread Subject | Replies | Last Post | |
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| Holycowmarkh | 3 things to help you on your way: | 0 | Aug 19 2008, 2:50 PM EDT by Holycowmarkh | |
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Thread started: Aug 19 2008, 2:50 PM EDT
Watch
1) Know what your client values most personally and find ways to use this in conversation.
2) Know what people (not customers) think of his/her business and the attributes associated to the brand that illuminates it. Isolate which attributes drive cashflow. 3) Get very good at being convincing. It is the key to your success. And remember folks - there is no absolute truth - merely interpretations contextualised by the information you choose to deploy. and remember to watch this at least 3 times a day: http://tinyurl.com/pndyy There is no absolute truth - merely the interpretation of information surrounded by the context of your choosing.
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Keyword tags:
planning advertising marketing
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| organicfrog | Try and look for the truth | 0 | Jul 22 2008, 10:15 AM EDT by organicfrog | |
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Thread started: Jul 22 2008, 10:15 AM EDT
Watch
Trying to find the truth isn’t an easy process. Sometimes it’s straightforward but sometimes it doesn’t flow at all. As a planner I think that we need to try hard by experiencing different approaches and be prepared to fail now and again.
Hopefully the result could look like this: http://www.youtube.com/watch?v=JW9YutYlUHo&eurl |
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| javmb | Do we always have to have soemthing to say? | 0 | Jul 21 2008, 3:08 PM EDT by javmb | |
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Thread started: Jul 21 2008, 3:08 PM EDT
Watch
Just finished the 1st breakout, great! felicitaciones... just a quick thought. A meeting. A presentation. The Planner is the one that always HAVE to have the final word, something intelligent to say (or at least, to say something), we should actually practice communication, the whole cycle, and put more attention in the "listening" more than in te saying. I remember this guy (Ricky Gervais from The office)... always having something to say... wouldn't like to be that guy (all the time!!)
http://www.youtube.com/watch?v=OE6P-lwS0lQ again, congratulations. javier. |
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| ElGaffney | Don't Be A Hater... | 0 | Jul 21 2008, 10:40 AM EDT by ElGaffney | |
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Thread started: Jul 21 2008, 10:40 AM EDT
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On advertising. On your clients. On your agency. It's unproductive and unhealthy.
Find an ad you love. It will help you remember why you got into this business. Of course, you can change what you don't love. But coming into the industry hating on it is weak. Last week. http://video.aol.com/video-detail/chappelles-show-playa-haters-ball/3008534626 |
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| LeeHenshaw | Never use the same ad twice | 1 | Jul 21 2008, 8:28 AM EDT by diyplanner | |
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Thread started: Jul 19 2008, 11:25 AM EDT
Watch
At Silence, we tell anybody who'll listen that if they're indulging in display advertising they should never use the same ad twice. This is because we reject the one-size-fits-all approach to most types of advertising.
Here is an example of one of our besoke ads for the Russian pop star Valeriya and the Music Week website. http://youtube.com/watch?v=5nzGVftXdJM |
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(Showing the last 5 of 58 - view all)