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LeeHenshaw
LeeHenshaw
Never use the same ad twice
Jul 19 2008, 11:25 AM EDT | Post edited: Jul 19 2008, 11:25 AM EDT
At Silence, we tell anybody who'll listen that if they're indulging in display advertising they should never use the same ad twice. This is because we reject the one-size-fits-all approach to most types of advertising.

Here is an example of one of our besoke ads for the Russian pop star Valeriya and the Music Week website.

http://youtube.com/watch?v=5nzGVftXdJM
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diyplanner
1. RE: Never use the same ad twice
Jul 21 2008, 8:28 AM EDT | Post edited: Jul 21 2008, 8:28 AM EDT
I agree with the ethos always in Beta, keeping doing, too much analysis is paralysis etc.

but the cost of creation is often the most expensive part of any communications
while media while gets the highest proportion of total budget it's because it's relatively cheap compared to the man hours spent on ideas and design Do you find this valuable?